Marketing Executive

Brightwell is an international leader in the design and manufacturing of high-quality and efficient dosing systems.   

Our story began in 1947, with a clear vision of helping create a cleaner world through our cleaning and hygiene solutions. We currently export our products internationally to over 70 countries, supported by a network of valued partners.   

Areas of responsibility:

• Develop and deliver creative marketing communication plans and approaches to help market and position Brightwell and its products to target audiences 
• Grow the company’s social media presence by implementing a digital strategy across multiple platforms, driving user interaction and brand awareness 
• Lead the development of creative and integrated marketing campaigns, engaging press releases and other web content to showcase the added value of Brightwell products and services 
• Continually refine and manage our website, shaping the look, feel and user experience, whilst driving SEO and maintaining fresh and accurate content

• Report lead generation performance and other meaningful metrics from marketing activities, with analysis and insight to demonstrate ongoing improvement and a return on marketing investment  
• Respond to market trends and monitor brand perception through customer surveys and feedback 
• Take ownership for the recommended attendance, planning and coordination of all aspects of industry exhibitions and events 
• Promote Brightwell as an employer of choice, facilitating internal marketing efforts and external newsletters to share noteworthy news 

Essential Criteria

Education/Qualifications 

• BA in business and/or marketing 

Knowledge/Experience 

• At least 2-3 years experience in a B2B marketing environment
• Content writing experience
• Digital Marketing experience 
• Budgeting, negotiating and business finance

Skills/Abilities 

• Excellent verbal and written communication skills 
• Strong analytical approach 
• Knowledge of SEO, UX, CMS and social media 
• Competent in using Adobe creative suite (InDesign, Photoshop, Illustrator)