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What sets your washroom dispensers apart from the competition?

5 May 2015

When purchasing a product, one of the first things you ask yourself is “what makes this product different from the next”. Decisions are more often than not based on price; however there are generally other factors at stake such as quality, customer reviews and ease-of-use. This is very much the case for the professional hygiene industry where competition is high and customers demand value for money. Whether you’re a chemical manufacturer or a janitorial equipment supplier, choosing the correct equipment to associate with your business and brand plays a role in the success of your business.

Here we take a look at how to boost business exposure and sales through your choice of washroom equipment.  

1. Equipment branding

As a business, you probably spend a lot of time, money and resources trying to attract new prospects. Efforts are spent on marketing and sales tactics, fleets are branded and brochures and manuals are designed to reflect your corporate colours. But what about your products? Do they represent your company? Are they branded?

Let’s face it – everyone needs to use the washroom, meaning that the bathroom is the optimal place to gain brand visibility. Branded washroom facilities expose your business to the public so choosing the right equipment is vital to how the public perceive your brand. Clean and hygienic washroom facilities give a good impression; however an unsightly bathroom, such as dripping soap dispensers, could have a negative impact on how the public view your brand and its hygiene properties.  While you cannot patrol every washroom that uses your equipment to ensure that everything is in tip-top shape, you can work with the right manufacturer to ensure that end-users are equipped with quality equipment that requires low levels of maintenance. The key is to source equipment from a manufacturer that offers durable products with processes in place to ensure that the equipment constantly meets quality and hygiene standards.

 2.  Equipment Quality

One of the best indicators of good quality equipment can be found by looking at the certification that the equipment manufacturer carries. While there are different types of certification awarded depending on industry and product offering, one of the world’s most widely recognised quality management standards is ISO 9001. ISO 9001 is based on a number of management principles such as continual improvement to ensure optimal quality and manufacturing standards.  By sourcing products from a credited ISO 9001:2008 manufacturer you can rest assured that you will be equipped with consistent, good quality products that you will be proud to associate your brand with.

3. Equipment Flexibility

Janitorial companies are often faced with the challenge of balancing stock against customer requirements. In the case of soap dispensers, customers may require a combination of foam, liquid or spray pump dispensers, which bumps up inventory and the number of SKUs that has to be generated for each type of dispenser and pump. To overcome this, Brightwell Dispensers developed their Modular Soap Dispenser. The innovative design allows for the use of all three types of pumps within the same dispenser. Essentially, it is one dispenser with multiple purposes helping customers to streamline inventory management by storing a stock of one standard dispenser and switching pumps based on requirement and application.

By offering durable and user-friendly products, you can help flush away your customers maintenance-related costs and issues, and instead enable them to focus on running their business. Happy customers equal repeat customers, and with effective product branding in place, you could boost your brand exposure to a whole network of washroom users.

Contact Brightwell Dispensers today to discuss your business need

View Brightwell Dispensers' entire washroom dispenser range