Trade show: ISSA/Interclean, Amsterdam
8 May 2012
Brightwell Dispensers have just come back from a successful four days of exhibiting at ISSA/Interclean, the world's biggest show for the professional hygiene industry. The representing team, Brightwell Dispensers have been exhibiting there since the first exhibition back in 1979, held in Paris with a modest number of exhibitors and visitors.
This year, the show welcomed over 28,000 individual visitors over the four days it ran, confirming its attractive status for exhibitors from around the world. We were present there together with representatives from each of our exclusive distributors around the world.
A lot of work was involved in the preparation of this event. The Marketing team worked on a new stand architecture, organising it into environments in which
a selection of products were applied onto life-size 3D visuals, complemented with environment-relevant flooring. Product demo videos helped enhance the visibility of each range, and the newly-made corporate video was also featured on the stand to demonstrate our design, quality and manufacturing excellence.
The new literature was also launched at this show, and we received an excellent feedback from the various groups of customers.
The Sales team were well prepared for the show, arranging to see existing and prospect customers from around the world, and holding meetings on the upper-deck of the stand. Geoff Sallows, Group Technical Director Geoff Sallows also helped out, giving advice on the technical aspects of certain products. As a result, we are now in negotiation with several international companies.
The next ISSA/Interclean will be in two years, but until then Brightwell will be visiting and exhibiting at various shows around the world. The Cleaning Show held in Birmingham next year in March is one of them, and we are already under way with organising it!