3 areas of the digital age that can help janitorial companies boost their bottom line
9 February 2015
In a new series of short business management articles from Brightwell Dispensers Ltd., we will investigate the professional hygiene industry and offer management tips and advice. This week our focus is on digital and janitorial companies.
It’s no secret that the digital age has radically transformed our ability to implement operational improvements and efficiencies. The emerging millennial generation are tech-savvy and this is reflected in how they do business. To remain ahead of the game, janitorial companies need to move on from trialled and tested business models, and shift their focus towards digital. However, the digital landscape is vast, and it can be difficult to know where to start.
Here we examine 3 key areas of the digital age that can help boost your bottom line:
Mobile: With 6 in 10 [UK] adults using a smartphone, a mobile friendly site is essential for the success of your business. In fact, a survey by Google shows that 61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site. Even more alarmingly, 48% of respondents claimed that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business. Presenting a mobile-friendly and professional image of your company online is essential for lead generation. This in turn can help you capitalise on users who actively seek out and engage with mobile optimised sites.
Technology: Janitorial companies are constantly confronted with the pressures of increasing cleaning standards without increasing costs. Now is the time to start thinking outside the box and leverage the power of new, affordable technologies to improve productivity and hygiene standards.
Touchless technologies such as Brightwell Dispensers’ MultiFlex soap dispenser offer new innovations to the washroom industry. Pumps and pouches are disposed of as one unit, eliminating the risk of cross contamination, while the touchless mechanism creates a more sterile environment for users.
In terms of maintenance, advancements in chemical dispensing have seen the introduction of cost-saving, on-site dosing and dilution stations which guarantee precise dosing measurements and minimise chemical wastage and packaging. With these systems, direct contact with chemical concentrates is reduced. This results in improved health and safety standards and reduces the number of chemical-related incidents and downtime in the workplace.
Technology can also serve to bring a fun element to your company and position you as a modern brand. Remember ISSA’s Angry Janitors gaming app which was released as a way to get people thinking about cleaning and hygiene!
Networking: Nowadays networking doesn’t stop with the exchange of a business card. There is a whole range of online channels that allow you to network with current and potential customers online. Connect with companies and individuals on social media channels such as Twitter or LinkedIn, or consider contributing to LinkedIn groups that are relevant to the cleaning industry.
If you are exhibiting at an event, do some prior research and find out who is attending/exhibiting. Search for any contacts of interest on Twitter and tweet them before the show to introduce yourself and invite them to your stand.
While it has now become the norm to add your website and email to business cards, think about adding your social media profiles so contacts can find you easily online! Additionally, you could include a QR Code, which once scanned, will lead users back to a desired page on your website.